Why Flipkart Affiliate Program Stopped: The End of an Era




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Explore the reasons behind the cessation of the Flipkart Affiliate Program and its impact on the affiliate marketing landscape.

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Flipkart Affiliate Program Stopped 2023 – The Flipkart Affiliate Program, once a popular choice for individuals and businesses looking to earn commissions through affiliate marketing, came to an unexpected halt.

The program’s termination left many affiliates wondering why such a prominent program was discontinued.

In this article, we delve into the reasons behind the discontinuation of the Flipkart Affiliate Program and its implications for the affiliate marketing landscape in India.

1. A Brief Overview of Flipkart Affiliate Program

Flipkart, one of India’s largest e-commerce platforms, launched its affiliate program with the aim of collaborating with individuals, bloggers, and businesses to promote its products.

Affiliates would earn commissions for driving traffic and sales to the Flipkart website through their referral links.

The program gained significant popularity, offering a way for content creators and marketers to monetize their platforms.

2. The Sudden Halt

In May 2021, Flipkart affiliates received a surprising email notifying them of the immediate suspension of the affiliate program.

This abrupt decision left many affiliates in a state of shock, especially those who had been relying on the program as a source of income.

The email did not provide a detailed explanation for the termination, leading to speculation and confusion within the affiliate marketing community.

3. Reasons for Discontinuation

While Flipkart did not release an official statement explaining the exact reasons behind discontinuing its affiliate program, there are a few potential factors that may have contributed to this decision:

3.1 Changing Business Strategy

Companies often reevaluate their strategies and allocate resources to different initiatives. Flipkart may have decided to shift its focus and resources toward other marketing methods or promotional activities.

3.2 Commission Structure

Affiliate programs rely on a commission structure that benefits both affiliates and the company.

If Flipkart found that the commission rates were no longer sustainable or competitive, it might have decided to discontinue the program.

3.3 Marketplace Dynamics

The e-commerce landscape in India is highly competitive, with various platforms vying for customers’ attention.

Flipkart might have reevaluated its affiliate program in light of the changing market dynamics and the need to stay competitive.

3.4 Regulatory Considerations

Affiliate programs can also be affected by legal and regulatory changes. If there were any legal challenges or regulatory concerns related to the program, Flipkart might have opted to discontinue it.

4. Impact on Affiliates

The sudden discontinuation of the Flipkart Affiliate Program had a significant impact on affiliates who had come to rely on it for income.

Many affiliates had built their businesses and content around promoting Flipkart products, and the sudden halt left them scrambling to find alternative sources of revenue.

5. The Future of Affiliate Marketing in India

The discontinuation of a program as prominent as the Flipkart Affiliate Program raises questions about the future of affiliate marketing in India.

While Flipkart’s decision does not necessarily indicate a decline in the entire industry, it does prompt a reevaluation of the sustainability and reliability of affiliate income as a sole revenue source.

Affiliate marketers in India are now considering diversifying their strategies by exploring other affiliate programs, partnering with multiple e-commerce platforms, or focusing on content creation and monetization through other means.


The termination of the Flipkart Affiliate Program marked the end of an era for many affiliates who had come to rely on the platform for income.

While the exact reasons for the discontinuation remain unclear, the incident serves as a reminder of the dynamic nature of the affiliate marketing landscape.

Affiliate marketers must remain adaptable and prepared for changes in programs, commissions, and regulations.

As the industry evolves, affiliates will likely continue to seek opportunities that provide stable and sustainable income streams.

The Flipkart Affiliate Program’s discontinuation highlights the importance of diversification and staying informed about emerging trends and changes in the affiliate marketing sector.

In the end, while one chapter may have closed with the end of the Flipkart Affiliate Program, the story of affiliate marketing in India is far from over, with new opportunities and challenges on the horizon.

Flipkart Affiliate Program FAQs

What is the Flipkart Affiliate Program?

The Flipkart Affiliate Program is an affiliate marketing program that allows website owners, bloggers, and social media influencers to earn commissions by promoting Flipkart products on their website or social media platforms.

Publishers earn a commission on any sales made through their unique affiliate links.

How do I sign up for the Flipkart Affiliate Program?

To sign up for the Flipkart Affiliate Program, visit the Flipkart Affiliate website and create an account.

You will need to provide your website URL or social media handles and other information about your website or social media platform, as well as your bank account details for payment purposes.

What types of products can I promote as a Flipkart Affiliate?

Flipkart Affiliates can promote a wide range of products available on Flipkart, including electronics, fashion, books, home appliances, and more.

However, there are certain products that are not eligible for commission, such as Flipkart gift cards.

How much commission do Flipkart Affiliates earn?

The commission rate for Flipkart Affiliates varies depending on the product category and the number of sales made.

Commission rates typically range from 1% to 10%, with some categories offering higher commission rates. Flipkart also offers a performance-based bonus program for top-performing affiliates.

Are there any rules I need to follow as a Flipkart Affiliate?

Yes, Flipkart Affiliates must follow a set of guidelines and rules, including disclosing their affiliate status and avoiding certain marketing tactics, such as using spam or incentivizing clicks.

Violating these rules can result in account suspension or termination. It's important to review and understand the Flipkart Affiliate Program terms and conditions before promoting any products.

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Digital marketing professional with over 10 years of experience in the field. Have a passion for blogging, SEO (Search Engine Optimization), and all things related to digital marketing.


  1. nice blog…keep up the good work….I want to start affiliate on my blog. Can you tell me which is better Amazon or Flipkart?

    • Hello Deepika,

      Thanks for appreciating our work.
      Amazon affiliate is better than Flipkart.
      The main reason is, at present the biggest online store in India is Amazon.

      Feel free to ask if you need any help in future & join us @ Google+ / Facebook for getting regular updates.


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