Top 10 Google AdSense Paying Countries: High CPC (September 2023)




5/5 - (35 votes)
Explore the top 10 countries where Google AdSense pays the highest CPC rates in September 2023, helping you target your audience for maximum revenue.

Are you curious about which countries offer the highest payouts for Google AdSense? Wondering which nations have the top CPC rates for Google AdSense?
All the answers to your questions can be found in the article below.
Please read this article carefully.

top google adsense paying countries

Disclosure: Some of the links below are affiliate links, meaning that at no additional cost to you, I will receive a commission if you click through and make a purchase. Read our full affiliate disclosure here.

High CPC Countries 2023 – Do you want to know which countries have the highest CPC in Google Adsense so that you can earn maximum money from your blog/website?

If you are going to start a blog/website and planning to select those Adsense high paying countries, then you will definitely earn good money from your blog/website.

Many bloggers use Google Adsense to earn money. Blogger gets money on clicks on ads by visitor / user and it depends on CPC (cost per click / cost per click).

CPC mainly depends on the country/place of residence of the user. When the visitor / user of the rich country clicks on the ad, then the CPC increases.

At present Adsense is the best paying Ad (advertisement) network through which anyone can earn their living.

Generally Adsense gives money to the publishers of valid Ad click and impression on the website.

Each click generates income for the publisher, which depends on different factors, some of the main factors are given below.

  1. Country of Visitor
  2. Type of Advertisement
  3. Competition of Advertiser on that Niche
  4. Level of Partnership with Google

Recent Posts:

1. Highest Google Adsense Paying Countries List 2023

For online content creators and website owners, Google AdSense serves as a major source of revenue.

The amount you earn from Google AdSense largely depends on the country your audience is from.

In this article, we’ll delve into the countries that provide high payouts and the ones with the highest Cost Per Click (CPC) rates for Google AdSense.

The CPC is different for different countries which Google pays to the blogger when the visitor/user clicks on the ad. The average CPC of different countries is given in the table below.

Rank Country Average CPC
1. United States US$0.42
2. Germany US$0.39
3. Canada US$0.35
4. United Kingdom US$0.30
5. Australia US$0.29
6. Netherlands US$0.28
7. Sweden US$0.26
8. United Arab Emirates US$0.25
9. New Zealand US$0.19
10. Switzerland US$0.18

Generally Adsense CPC average ranges from 0.15 US$ to 20 US$ for publishers, for some high paying keywords CPC can be up to 100+ US$.

If you want to earn more money from your blog then try to get visitors from these top 10 Google AdSense paying countries.

I would recommend you to do keyword search for countries like United States, Germany, Canada.

Compared to keywords for these countries, keywords for India will pay you less because the CPC of India is about 77 percent (Percent) less than the CPC of the United States.

2. Highest Google AdSense CPC Countries List 2023

The selection of countries and the calculation of average CPC is based on personal experience and research.

Average CPC (cost per click) may be higher or lower than the Average CPC given above for your blog. As mentioned above, CPC depends on many factors.

Country List CTR CPC (USD)
Luxembourg 0.55% 0.65
United States 0.75% 0.61
Australia 0.72% 0.57
United Kingdom 1.06% 0.48
Finland 0.54% 0.45
Canada 0.79% 0.45
Austria 0.69% 0.45
New Zealand 1.21% 0.33
Sweden 0.70% 0.31
Ireland 0.73% 0.31
Denmark 0.70% 0.28
Singapore 0.96% 0.27
South Africa 1.13% 0.26
Norway 0.63% 0.26
Netherlands 0.80% 0.26
Unknown Region 0.63% 0.25
Bahamas 1.71% 0.24
Germany 0.52% 0.22
Switzerland 0.59% 0.21
Belgium 0.53% 0.21
Spain 0.67% 0.19
Djibouti 3.06% 0.19
Thailand 0.80% 0.17
France 0.76% 0.17
Colombia 0.29% 0.17
Puerto Rico 1.40% 0.16
Guatemala 0.74% 0.16
Greece 0.64% 0.16
United Arab Emirates 1.37% 0.15
Russia 0.39% 0.15
Malta 1.34% 0.15
U.S. Virgin Islands 3.85% 0.14
Mexico 0.39% 0.14
Japan 1.14% 0.14
Italy 1.35% 0.13
Hungary 0.76% 0.13
Hong Kong 0.94% 0.13
Côte d’Ivoire 0.69% 0.13
Somalia 0.94% 0.12
Dominica 2.33% 0.12
Costa Rica 0.45% 0.12
Brazil 0.79% 0.12
Yemen 0.33% 0.11
Uganda 0.80% 0.11
Panama 1.68% 0.11
Oman 1.43% 0.11
Nigeria 0.76% 0.11
Malaysia 0.94% 0.11
Kuwait 1.56% 0.11
Israel 1.21% 0.11
Dominican Republic 1.12% 0.11
China 0.66% 0.11
Cayman Islands 0.68% 0.11
Botswana 1.38% 0.11
South Korea 0.82% 0.1
Qatar 1.22% 0.1
Argentina 1.09% 0.1
Saudi Arabia 1.64% 0.09
Czechia 0.96% 0.09
Jamaica 0.42% 0.08
Cameroon 0.71% 0.08
Bahrain 1.24% 0.08
Afghanistan 1.35% 0.08
Zambia 0.52% 0.07
Trinidad & Tobago 1.41% 0.07
Portugal 0.74% 0.07
Poland 0.40% 0.07
Mongolia 1.57% 0.07
Kenya 0.76% 0.07
India 1.64% 0.07
Brunei 1.01% 0.07
Zimbabwe 0.47% 0.06
Turkey 0.93% 0.06
Suriname 1.04% 0.06
Sierra Leone 1.29% 0.06
Romania 0.71% 0.06
Kazakhstan 1.16% 0.06
Indonesia 0.73% 0.06
Honduras 0.81% 0.06
Estonia 1.53% 0.06
Egypt 1.20% 0.06
Cyprus 1.26% 0.06
Algeria 1.30% 0.06
Tanzania 0.85% 0.05
Myanmar (Burma) 1.18% 0.05
Moldova 1.27% 0.05
Haiti 1.41% 0.05
Ghana 0.51% 0.05
Fiji 1.15% 0.05
Congo – Kinshasa 0.94% 0.05
Bulgaria 0.48% 0.05
Solomon Islands 4.35% 0.04
Serbia 0.36% 0.04
Philippines 2.66% 0.04
Peru 0.37% 0.04
Pakistan 0.70% 0.04
Namibia 0.92% 0.04
Mozambique 0.96% 0.04
Maldives 0.82% 0.04
Macedonia (FYROM) 0.54% 0.04
Iraq 1.58% 0.04
Guyana 0.65% 0.04
Cape Verde 2.38% 0.04
Bhutan 1.08% 0.04
Barbados 1.76% 0.04
American Samoa 21.43% 0.04
Vietnam 0.90% 0.03
Ukraine 0.32% 0.03
Taiwan 1.54% 0.03
Swaziland 0.67% 0.03
Sri Lanka 0.66% 0.03
Rwanda 1.19% 0.03
Paraguay 4.82% 0.03
Papua New Guinea 0.61% 0.03
Nepal 0.88% 0.03
Mauritius 0.44% 0.03
Macau 1.59% 0.03
Lebanon 1.62% 0.03
Latvia 0.64% 0.03
Jordan 2.10% 0.03
Iran 0.25% 0.03
Guam 1.22% 0.03
Ethiopia 0.70% 0.03
Congo – Brazzaville 1.91% 0.03
Bolivia 3.25% 0.03
Belarus 1.00% 0.03
Bangladesh 0.92% 0.03
St. Lucia 0.70% 0.02
Seychelles 1.32% 0.02
Morocco 0.35% 0.02
Mali 0.84% 0.02
Malawi 0.25% 0.02
Lithuania 0.71% 0.02
Libya 1.28% 0.02
Liberia 2.47% 0.02
Chile 0.49% 0.02
Caribbean Netherlands 1.83% 0.02
Cambodia 0.54% 0.02
Burundi 1.65% 0.02
Benin 1.09% 0.02
Angola 1.02% 0.02
Timor-Leste 1.23% 0.01
Syria 1.34% 0.01
Sudan 1.17% 0.01
Senegal 0.36% 0.01
Madagascar 1.38% 0.01
Georgia 0.71% 0.01
French Polynesia 8.33% 0.01
Burkina Faso 3.33% 0.01

3. Top 10 Google AdSense High CPC Keywords List 2023

Here is the list of high paying Google AdSense niche that you can target to create a website.

  1. Insurance (over $50 per CPC)
  2. Loans (over $45 per CPC)
  3. Mortgage (over $47 per CPC)
  4. Attorney (over $47 per CPC)
  5. Credit (over $36 per CPC)
  6. Lawyer (over $42 per CPC)
  7. Donate (over $42 per CPC)
  8. Degree (over $40 per CPC)
  9. Hosting (over $32 per CPC)
  10. Claim (over $45 per CPC)

4. Understanding the Impact of Geography on Ad Revenue

The geographical location of your website’s audience has a significant impact on your Google AdSense earnings.

Different countries have varying levels of advertiser demand and purchasing power, leading to fluctuating CPC rates.

5. How to Change Your Country in Google AdSense

Yes, you can change the country of your AdSense account. However, when you do that, you lose access to all the old payment history, so make sure you download the old data. Please follow the steps for changing your country in Google AdSense account:

  1. Sign in to your Google AdSense account.
  2. Click the “Home” tab and navigate to the “Account settings” page.
  3. Click on the “Account information” link to open the Account Information dialog.
  4. Click the “Change Country” link and select a new country.

6. Google AdSense High Paying Countries

Here’s a list of countries known for their high payouts through Google AdSense:

  1. United States: The United States is consistently a top performer in terms of high CPC rates. Advertisers in the U.S. are willing to pay a premium to reach their target audience.
  2. Australia: Australian advertisers value quality traffic, making it a lucrative region for AdSense publishers.
  3. Switzerland: With its strong economy, Switzerland boasts high CPC rates in various industries.
  4. Norway: Norway’s affluent population contributes to elevated CPC rates, particularly in niche markets.
  5. United Kingdom: The UK has a competitive online market, driving up CPC rates, especially in sectors like finance and law.
  6. Canada: Advertisers in Canada are willing to invest more in quality clicks, especially in the technology and finance sectors.
  7. Sweden: Sweden’s tech-savvy populace and thriving economy result in favorable CPC rates.
  8. Singapore: This business hub offers attractive CPC rates in the finance and technology sectors.
  9. Denmark: Denmark’s focus on sustainability and clean energy translates to higher CPC rates in related niches.
  10. Netherlands: The Netherlands has a strong online presence, leading to competitive CPC rates, notably in technology and finance.

Here’s a list of countries known for their high payouts through Google AdSense:

Rank Country Reasons for High CPC Notable Industries
1. United States Strong advertiser demand Technology, Finance
2. Australia High value on quality Real Estate, Finance
3. Switzerland Strong economy Finance, Healthcare
4. Norway Affluent population Energy, Finance
5. United Kingdom Competitive online market Finance, Legal
6. Canada Investment in quality clicks Technology, Finance
7. Sweden Tech-savvy population Technology, Finance
8. Singapore Business hub Finance, Technology
9. Denmark Focus on sustainability Sustainable Energy
10. Netherlands Strong online presence Technology, Finance

7. How to Optimize for Higher Google AdSense Earnings

While you might not control your audience’s location, you can optimize your website and content to increase your Google AdSense earnings:

  1. Quality Content: Focus on producing high-quality, engaging content that resonates with your audience.
  2. Keyword Optimization: Conduct thorough keyword research to target high-value keywords and increase the chances of relevant ads appearing on your site.
  3. Ad Placement: Experiment with ad placements to find the positions that yield the best results without hindering user experience.
  4. Responsive Design: Ensure your website is mobile-friendly, as a growing number of users access the internet via mobile devices.
  5. User Experience: Provide a seamless browsing experience, encouraging users to spend more time on your site.


Understanding the geographical impact on Google AdSense earnings is essential for maximizing your revenue potential.

By focusing on the countries with high CPC rates and implementing effective optimization strategies, you can significantly enhance your Google AdSense earnings.

Keep in mind that while geography plays a role, delivering valuable and relevant content remains a key driver of success.

Hope you have liked this article. How did you like this article, tell us or want to give any suggestion or if you have any question, then do write in the Comment Box.

Google AdSense High CPC Countries FAQs

What are the high CPC countries in Google AdSense?

The high CPC countries in Google AdSense are typically countries with a strong economy and high demand for advertising, such as the United States, Canada, Australia, the United Kingdom, Germany, and France.

Why is the CPC higher in some countries than others?

The CPC can vary by country depending on factors such as the strength of the local economy, the level of competition among advertisers, and the purchasing power of consumers.

In general, countries with a higher standard of living and higher levels of consumer spending tend to have higher CPCs.

Can I target high CPC countries with my AdSense ads?

Yes, you can target high CPC countries with your AdSense ads by using geo-targeting options in your AdSense account.

This allows you to specify which countries or regions you want your ads to be displayed in.

How can I increase my AdSense earnings from high CPC countries?

You can increase your AdSense earnings from high CPC countries by creating content that is relevant to those markets, using keywords and phrases that are commonly used in those countries, and targeting your ads to specific regions or demographics.

Is it against AdSense policies to specifically target high CPC countries?

No, it is not against AdSense policies to specifically target high CPC countries.

However, it is important to ensure that your content and ads comply with all AdSense policies and guidelines, including those related to content quality and user experience.

Web Hosting



Google Adsense


Affiliate Marketing



Recent Posts

Related Tags

high cpc country list 2023, $1,000 cpc keywords, adsense cpm rates by country 2023, high cpc country youtube, high cpc country facebook, highest adsense cpc country, high cpc keywords list, adsense rates by countryल


Please enter your comment!
Please enter your name here