Flipkart Affiliate Program Capping Limit (September 2023)




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Stay informed about the Flipkart Affiliate Program’s capping limit for September 2023 to maximize your earnings as an affiliate marketer.

“What are the new capping limit for flipkart affiliate program?
What are the flipkart affiliate program capping limit for 2023?
You all must have this kind of questions in your mind.
Below article will solve this puzzle of yours. Just take a look.”

flipkart affiliate capping limit

Flipkart Affiliate Program Capping Limit – Flipkart and Amazon are the two largest E-commerce stores in India with a massive range of products and services across numerous categories like electronics, fashion, jewellery, home & kitchen, books, computers & accessories, home decor, baby care, gaming, clothing & accessories, automobile, sports and more.

Flipkart is an Indian company while Amazon is an American company. Flipkart and Amazon both run affiliate program.

Not only buyers but affiliater also get huge benefits from Flipkart and Amazon affiliate program while someone purchase any product from their online store. Affiliate Program is like, “Refer & Earn“.

Flipkart affiliate program used to be one of my major source of income for may affiliater like me. I am Flipkart affiliater not from months but from years (since 2015).

Suddenly, A few months back Flipkart started to cap the maximum amount of profit you can make from their affiliate program. There is a fixed limit on the maximum amount you can make from Flipkart affiliate program that’s knnown as capping limit.

1. Flipkart: An Overview

Flipkart is an e-commerce company based in Bengaluru, India. Founded by Sachin Bansal and Binny Bansal in 2007.

From Flipkart’s website you can buy many things like books, jewellery, laptops, mobile phones, electronic appliances, health & personal care appliances and more.

2. Flipkart Affiliate Advertising Fee / Sell Commission

In Flipkart affiliate program, there is different commission on different product and this commission is calculated every month by Flipkart and it is sent to your account. The following table gives the advertising fee for different products.

CATEGORY Desktop / Mobile Website orders Mobile App orders
New Customer* Existing Customer New Customer* Existing Customer
Grocery- Flipkart Supermart(Live in Delhi,Mumbai,Chennai,Hyderabad & Bengaluru) 11% 3% 11% 3%
Fashion & Lifestyle Categories(MensClothing,MenAccessory,Kid,WomenFootwear, MenFootwear, WomenAccessory, WomenEthnic, WomenWestern & Artificial Jewellery) 4% 4% 4% 4%
Books & General Merchandise (Automotive ,Baby Care ,Beauty and Personal Care ,Books ,Exercise & Fitness ,Food & Nutrition ,Music ,Musical Instruments ,Sports ,Sports & Fitness ,Toys ) 10% 10% 10% 10%
Home (Home Decor ,Home Furnishing ,Home Improvement ,Household Supplies ,Kitchen & Dining ,Kitchen, Cookware & Serveware , Pet Supplies ,Tools & Hardware ) 8% 8% 8% 8%
Furniture 8% 8% 8% 8%
Electronic Devices & Electronic Accessories (Audio & Video ,Automation & Robotics ,Computers & Accessories, Gaming, Health & Personal Care Appliances, Home Entertainment, Wearable Smart Devices, Camera & Accessories, Tablet & Accessories, Laptop & Accessories & Power Banks ) 4% 4% 4% 4%
Large Appliances (TV-For Exception Refer(A&B),Air Conditioners,Microwave Ovens,Refrigerators,Washing Machines) 4% 4% 4% 4%
(A) Mi LED Smart Televisions (32inch), Mi LED Smart Televisions (43inch), New | Mi LED 55(inc) Televisions 0.1% 0.1% 0.1% 0.1%
(B) Mi LED 49(inc) Televisions 2% 2% 2% 2%
Small Home Appliances 8% 8% 8% 8%
Mobile Phones** (Refer A to D below)
(A) Realme 3 Phones,Redmi 7A Phones,Asus Zenfone Max Pro M1 Phones,Asus Zenfone Max M1 Phones,Asus ROG Phones,Asus ZenFone Lite L1 Phones,Asus Zenfone 5Z Phones,Asus Max M2 Phones,Asus 6Z Phones,Honor 9N Phones,Honor 7S Phones,Honor 7A Phones,Honor 9 Lite Phones,Honor 10 Phones,Honor 9i Phones,Honor 10 Lite Phones,Honor 10 Lite( 3/32) Phones,Honor 20 Phones,Honor 20i Phones,Honor 8C Phones,Nokia 5.1 Plus Phones,Nokia 6.1 Plus Phones,Nokia 2.2 Phones,Nokia 3.2 Phones,Samsung S8 Phones,Samsung Galaxy S7 Edge Phones,Samsung Galaxy S7 Phones,Samsung Galaxy S8 Phones,Samsung Galaxy S8 Plus Phones,Samsung Galaxy S9 Phones,Samsung Galaxy S9 Plus Phones,Samsung A50 Phones,POCO F1 Phones,Lenovo K8 Plus Phones,Lenovo K9 Phones,Lenovo A5 Phones,Lenovo K8 Note Phones,Lenovo K9 Note Phones,Oppo F9 Phones,OPPO K1 Phones,OPPO Reno Phones,OPPO F11 Pro Phones,OPPO F11 Phones,Moto One Power Phones,Moto One Vision Phones,Motorola One Phones,Motorola One Action Phones,Vivo V9 Pro Phones,Vivo V15 Pro Phones,Vivo V15 Phones,Vivo Z1Pro Phones,Mi A2 Phones,Redmi Go Phones,Redmi Note 7S Phones,Redmi Note 7 Pro Phones,Redmi 6 Phones,Infinix Note 5 stylus Phones,Infinix Smart 3 Plus Phones,Infinix S4 Phones,Infinix Hot 7 Pro Phones,Infinix Hot 7 Phones,Black Shark 2 Phones,Nubia Red Magic 3 Phones,Phantom 9 Phones,realme 3 pro Phones,HTC Wildfire X Phones 1% 1% 1% 1%
(B) Apple iPhone6_below Phones,Samsung Galaxy On5 Phones,Samsung Galaxy On6 Phones,Samsung On 8 Phones,Samsung On Max Phones,Samsung On Nxt Phones,Samsung On7 Phones,Asus Max Pro M2 Phones,Samsung J6 Phones,Nokia 6.1 Phones,iPhone X Phones,Redmi Note 5 Pro Phones,Oppo A3s Phones 0.1% 0.1% 0.1% 0.1%
(C)***Realme 2 Phones,Realme 2 Pro Phones,Redmi 4A Phones,Redmi 5A Phones,Redmi Note 4 Phones,Redmi Note 5 Phones,Redmi Note 6 Pro phones,Realme C1 Phones,Realme C1 ( 2019) Phones,Redmi Y2 Phones,Redmi Note 7 Phones,Realme c2 Phones,Realme 3i Phones,Realme X Phones,Redmi K20 Phones,Realme 5 Phones,Realme 5 Pro Phones 0% 0% 0% 0%
(D) All Other Mobile Phones 2% 2 2% 2%
Health & Personal Care Appliances 4% 4% 4% 4%
Gemstones, Gold & Silver Coins 0.1% 0.1% 0.1% 0.1%
Flipkart Gift Card 0% 0% 0% 0%
Exercise, Food & Nutrition(Non-Grocery) 5% 5% 5% 5%
Large Fitness Equipments, Bicycles 6% 6% 6% 6%
Storage (External/Internal HDD, Memory Card, Pen Drive) 2% 2% 2% 2%

Table: Fixed Advertising Rates for Specific Product Categories

Must Check: https://affiliate.flipkart.com/commissions

Note : The advertising fee for September, 2019 has been given in this table. It is also called a sell commission. This Advertising Fee is changed every month by flipkart.

3. Flipkart Affiliate Program New Registration

Flipkart paused its affiliate program from May, 2018 for new affiliate registrations for some time for FAP (Flipkart Affiliate Program) improvement.

Walmart recently acquired India’s largest online retail store Flipkart for $16 Billion. So, we may guess that this is the Walmart Flipkart acquisition effect.

When a new affiliater visit the Flipkart affiliate program website and try to signUp for a new account for Flipkart affiliate program, You will see a message from a Flipkartm which is as written below.

Flipkart Message

“We have currently paused new affiliate registrations w.e.f. 5th May 2018 until further notice while we work on developments and improvements to the FAP (Flipkart Affiliate Program) platform.
If you are an existing affiliate partner, you can continue promoting Flipkart URLs on your inventory as traffic, order & install attribution will be working as usual.”

Flipkart AffiliateNew Registration

4. Flipkart Affiliate Program Capping Limit

Capping Limits means, Affiliaters can now earn a fixed amount of money from FAP (Flipkart Affiliate Program).

This fix amount will be decided by Flipkart month-wise. The amount as affiliate commission will depend upon proposed budget for affliaters by Flipkart.

S. No. Months Flipkart Affiliate Commission (Rs.)
1. January 2,500.00
2. February 2,500.00
3. March 2,500.00
4. April 2,500.00
5. May 2,500.00
6. June 2,500.00
7. July 2,500.00
8. August 2,500.00
9. September 2,500.00

From July, 2018, Flipkart has changed its affiliate program Terms and conditions. Flipkart has introduced the New Policy. Under this policy, Flipkart has set the capping limits to their affiliate Partners.

Here we are providing an email from Flipkart related to capping limit of month January, 2019.

Flipkart Email

Dear Affiliate Partner,

This is to inform that the proposed January 2019 Budget has been prepared consistent with the Commission’s Plan. Highlights of the proposed Budget include the below details for your account. Request to pace your campaigns accordingly for the month.

Model Value (INR) Period
Flipkart Affiliate Program-CPS 2500 1st to 31st January 2019

Your February month’s performance will enable us to allocate more refined budgets going forward.

Please note that the same RO amount will reflect on your affiliate panel. The affiliate earnings visible in your panel is subjected to a maximum amount as mentioned in your RO.

Let us know in case of any concerns.

Flipkart Affiliate Team

Suppose, You earn ₹ 10,000 for month January, 2019 from Flipkart affiliate program as affiliate commission. But, Flipkart has set the capping limit to ₹ 2,500 for January, 2019 month under New FAP policy.

Now you will get paid maximum ₹ 2,500 for the month January, 2019 even if you have generated ₹ 10,000 as commission.

This capping limit will vary from month to month. Suppose for this month the capping limit is set to ₹ 2,500 then for the next month either it can be more or less.

Flipkart Affiliate Program Capping Limit FAQs

What is the capping limit in the Flipkart affiliate program?

The capping limit in the Flipkart affiliate program is a limit on the maximum commission that an affiliate can earn from a single order.

This limit is set by Flipkart and varies by product category and promotion type.

How does the capping limit work in the Flipkart affiliate program?

The capping limit in the Flipkart affiliate program is based on a percentage of the selling price of the product.

If the commission earned by an affiliate for a single order exceeds the capping limit, the affiliate will earn the maximum commission allowed under the capping limit.

What are the capping limits for different product categories in the Flipkart affiliate program?

The capping limits for different product categories in the Flipkart affiliate program vary, with some categories having a higher capping limit than others.

For example, the capping limit for fashion products is 20%, while the capping limit for electronics products is 5%.

How does the capping limit affect my earnings in the Flipkart affiliate program?

The capping limit can affect your earnings in the Flipkart affiliate program if the commission earned for a single order exceeds the capping limit.

In this case, you will earn the maximum commission allowed under the capping limit. It is important to keep the capping limit in mind when promoting products to ensure that you maximize your earnings within the limits set by Flipkart.

Can the capping limit change in the Flipkart affiliate program?

Yes, the capping limit in the Flipkart affiliate program can change, and it is important to check the latest capping limits for the product categories you are promoting.

Flipkart may adjust the capping limit based on various factors, including product demand and pricing.

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Digital marketing professional with over 10 years of experience in the field. Have a passion for blogging, SEO (Search Engine Optimization), and all things related to digital marketing.


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